What are the main features of ERP and CRM systems?
ERP and CRM are generally speaking types of systems that facilitate data centralisation (ERP) and customer service (CRM). One of their advantages is that you can use them at any place, on laptops, smartphones or tablets, which is a great convenience, especially in remote work. From the following article you can learn more about the differences between both systems and check when it is worth it to implement them.
ERP management system
ERP (Enterprise resource planning) is a software, which improves and integrates both external and internal business processes. The ERP system can manage sales or analytic processes and many others. Thanks to this solution all segments of an enterprise can be integrated from a level of one database. Dedicated ERP system is recommended both for small and large, but fast developing businesses, which manage relatively large amounts of information.
CRM (Customer Relationship Management) is a solution, which allows for effective communication with customers, on each stage of collaboration. The CRM system is a database, where you can put all of the necessary information about a customer, such as contact data or history of cooperation and its documentation. The collected data enables the creation of customer’s profile, thanks to which you will be able to optimise customer service and personalise further steps of cooperation. The CRM system is suggested to service companies that focus on creating positive and long lasting relationships with customers.
Dedicated ERP and CRM systems modernise and automise the work in your company and ensure its stable development. In order to gain effective support for your individual business model, remember that the base of a management system is its security and flexibility, so it can ideally adjust to your needs in further years.