Website - expense or investment?
Development of technology resulted in more and more companies moving their businesses to the internet. Within the websites they present all of the information about their services and offer. Online stores allow them to sell their products all over the country and abroad. Moreover, web systems and integrations let entrepreneurs facilitate all of the business processes. Social media helps to build closer relationships with customers. The majority of people treat technology as a chance to significantly develop their company. After all, if our offer reaches a wider audience, we have a real chance to increase the number of customers. However, it still happens that owners of companies (especially small and medium ones) don’t see the possibilities of presenting their offer on the internet. For this reason they resign from creating the website or they use low-cost solutions which are counterproductive. In this article we will describe if a website is necessary, what opportunities it gives and if we can treat it as the investment that will bring real income for our business.
1. Is a website necessary?
In order to answer this question, first you have to think about where your potential customers are looking for your services. If one of the answers is a search engine, it is definitely worth making a website. Thanks to this you can present your offer to many more recipients. Sometimes the owners of small and medium businesses don’t want to have a larger number of customers, because they state that they already have too much work. Such an approach is equal to the reluctance of a company's development. It goes without saying that when we have more people interested in our offer, we can choose bigger, more valuable contracts that will be more profitable and may broaden the company's horizons. This is the main reason, which should persuade somebody to create the website.
2. Presentation of your company on the internet
The web design is like a real company’s business card. There you can put all of the essential information, like telephone numbers, address or company’s number, which will increase the credibility of your business. More and more people are verifying companies on the internet and if they won’t find any trace of its existence, they may consider it as unreliable.
What’s more, the website allows you to present your offer as you like. You are the one who decides how the offer will be described and demonstrated to users. You can add elements in any form, in contrast with social media which brings some limitations in this area. Remember that very often the users compare the quality of the website with the quality of your services. There’s no point in choosing the cheapest solutions that won’t look professional. The user, who will look through many websites, will pay attention to the one that is modern, lucid and attractive.
3. The possibilities of advertisement
The web design is not only a presentation of your company, but also a real marketing tool with great potential. Apart from the fact that information about your company is available all the time, you have more options to promote your website, such as natural positioning or Google Ads (read more). Thanks to this you will enhance your position in a search engine and you will reach the people that will actually be interested in your offer.
Currently having a company’s website is a kind of standard. How it was described in this article, in most cases it is a really indispensable tool for a company's expansion. Nonetheless, we should not treat creating a website as an obligatory expense but rather as an investment, which in the case of making a professional project will definitely return.
If you want to check the cost of creating the website for your company, go to our estimate form or call +44 7541 287643 and check available options.