We bdesigns Manchester

7 Key aspects of a web design (for curious)

We are aware of the fact that the majority of businessmen do not have time to delve into the secrets of programming (and it's nothing wrong!). Especially for them we prepared the description of 7 key factors, which have to be well-thought before the creation of a satisfying website. Remember that a badly prepared website will not be profitable, on the contrary it will be an unnecessary expense.

1. First impression after loading a web design

If you read this it means that you're among 15% of our website users. We have about 5 seconds to make a good impression. After that a potential client chooses, if your company is notable. If you make a positive impression from the start, your chances for conversion will increase. We wrote about conversions in point 2.

2. Customers interactions (conversions)

Let's start from what conversion is. It is the expected action of a potential client. This is best illustrated on the example. The potential customer goes to a website and completes the form, sends the request for pricing, calls the company's office or uses live chat. Each of these actions is an example of conversion. The task of the website creator is to do such a project that maximises the number of conversions. We introduce you an example of such action below:

3. Responsiveness

In 2019, about 78 % of internet traffic was a result of using mobile devices. If a website cannot display correctly on mobile devices, its owner is exposed to losing his potential clients, who will probably choose some other offer. Remember that a web design should be tested by its creator on various latest mobile devices (and more). Its display is affected by, among others, the size of a particular device, the browser (e.g. Safari, Chrome, Opera, IE) or operating system (iOS, Android, Windows).

4. SEO optimisation (Search Engine Optimisation)

Your website can't appear on the first page on Google without sufficient optimisation. How does it work? Robots index data gathered from websites and retain them in database. Retained data are investigated according to an algorithm created by Google programmers. Currently, the positioning is primarily influenced by the number of unusual content and its update frequency on a web design (the more regularly, the better). One of the most important parts of SEO is to locate selected keywords in appropriate headings on a web design - h1, h2, h3, h4, h5, h6. To demonstrate, when we are interested in a phrase "web designs", in h2 headline we place a text

Take into consideration that local positioning (e.g. websites Manchester) is easier due to less competitors on the market. In case of common services the appearance in TOP 10 England is challenging and time consuming but still possible. The second aspect to look out are links to your website. They can come either from your or some other website, optimally of the related theme. The following redirect to the offer of creating online stores is an example:

5. Sources of website traffic

There are various kinds of websdesign traffic sources. You can select only some of them depending on specifics of the industry. You have a choice of: natural search engine results (SEO and positioning), paid search engine links (Google Ads - formerly AdWords), banner ads on other web designs (Google Ads), ads on YouTube (Google Ads), entries to the website on the recommendation (word of mouth, your clients' facebook, business cards), access to the page from social media (your company's profile).

6. Analysis of visitor's behaviour

Great number of web designs users are briefly acquainted with their content. Validation of this thesis can be found, for example in Google Analytics and in many different "tracking" tools. On their basis we can accurately establish, sources of visits, duration of visits on individual tabs of the web design, number of conversions, geolocation of visitors and others. The analysis of visitor's behaviour is the basis of web design development. Do you think that numbers are not enough? For especially demanding customers we are can propose a script, that saves video recordings of the users browser window on the web design.

7. Website maintenance and security

The majority of programmers underestimate the role of the server, on which websites or web apps are placed. We take notice of both efficiency and security of components depending on the type of project. However, in order to comprehend this aspect accurately, specialistic knowledge about SysOps and DevOps is demanded, which you don't need to have. The amount of disk space, the frequency of making autonomous backup copies of files and the database (optimally if such a copy is created daily), the cost of restoring the backup of files and the database (the best if it is 0 GBP) are universal issues, which should be well-thought.