Web designs Leeds

7 Key aspects of a web design (for inquisitive)

We know many businessmen may lack time to look into the details of programming (and it's nothing bad!). Especially for them we created the description of 7 key assumptions, which have to be scrutinised before creating a good web design. Remember that poorly prepared website will not bring you any profit, on the contrary it will generate unnecessary costs.

1. First impression after loading a website

If you read this, you're among 15% of our website users. We have about 5 seconds to make a positive impression. After that a potential client chooses, if your company is notable. If you make a positive impression from the start, your chances for conversion will increase. Point 2 explains what exactly conversions are.

2. Customers interactions (conversions)

At the beginning let's explain what conversion is. It is the assumed action of a potential client. This is best illustrated on the example. The potential client enters a website and completes the form, sends the request for estimation, calls the company or uses live chat. All of these are examples or conversion. The aim of the web designer is to prepare such project that maximises the number of conversions. Below we introduce you an example of such action:

3. Responsiveness

In 2019, about 78% of internet traffic was a result of using mobile devices. If a web design is not displayed accurately on mobile devices, its owner can lose his potential customers, who will presumably take some other offer. Remember that a web design have to be examined on all of the latest mobile devices (and more). Its display is determined by, among others, the size of device, the type of browser (e.g. Safari, Chrome, Opera, IE) or operating system (iOS, Android, Windows).

4. SEO optimisation (Search Engine Optimisation)

It is not possible to be on the first page on Google without appropriate website optimisation. How does it work? Robots index data collected from websites and retain them in the database. Retained information is analysed according to an algorithm designed by Google team. Currently, the biggest influence on positioning has, among others, the amount of specific content and the frequency of its updating on a web design (The more you do this, the better the results). A very crucial element of SEO placing selected keywords in proper headings on a website - h1, h2, h3, h4, h5, h6. For instance, if we are interested in a phrase "websites'', in h2 headline we write a text

Remeber that local positioning (e.g. websites Leeds) is much simpler due to less competition on the market. In the case of popular services, it is laborious and time consuming to be in TOP 10 in England, however it is possible. Next important element which should be considered are links to your website. They may come either from your or some other website. An example is following redirect to the offer of creating online stores (it's preferable if themes of the links are related):

5. Sources of website traffic

The sources of website traffic are many. You may select only some of them depending on specifics of the industry. You can choose from: natural search engine results (SEO and positioning), paid search engine links (Google Ads - formerly AdWords), banner ads on other websites (Google Ads), ads on YouTube (Google Ads), entrances into the website on the recommendation (word of mouth, your clients' facebook, business cards), access to the page from social media (your business' profile).

6. Analysis of visitor's behaviour

Much of websites users familiarise concisely with their content. Confirmation of this thesis can be found, for instance in Google Analytics and in many other "tracking " tools. On their basis we can accurately specify, among others, sources of visits, span of visits on individual tabs of the web design, number of conversions, geolocation of visitors. The analysis of visitor's behaviour is the basis of web design improvement. Do you think that numbers are not enough? For the most demanding clients we are ready to prepare a script that saves video recordings of the users browser window on the websites.

7. Website maintenance and security

A lot of programmers are not aware of the importance of server, on which web designs or web apps are located. We pay great attention to efficiency and security of components depending on the project's type. However, in order to understand this issue well, special knowledge about SysOps and DevOps is necessary, which you don't need to have. The amount of disk space, the frequency of making autonomous backup copies of files and the database (optimally if such a copy is created daily), the cost of restoring the backup of files and the database (the best if it is 0 GBP) are universal aspects which should be taken into account.