An effective action
During the creation of a web design or an online store it is worth thinking of efficient ways of promoting our site. Even the best project without proper advertisement can be unnoticed by a user. Not every kind of advertising will be appropriate for your company and instead of generating profits and attracting new clients, it will be only additional cost.
Our software house proposes the selection of such solutions, which will be optimal for your business and allow you to reach your target group. Due to increasing the range of your website or online store recipients you can use a few variants of advertisement.
Natural positioning (or organic positioning) is in other words a collection of actions, which aim to place our site on the top position in Google search engine. It is an elaborate and long term process, which can last even up to a few months before we reach our goal. The appearance on the first site of search results in a search engine depends, among others, on how we adjust our website to search engine algorithm guidelines - to put it differently if search engine’s indexing robots assume our site as valuable.
Unfortunately no one knows exactly how this algorithm works, but there were predicted some steps, which consequent realisation facilitates positioning of our application, web design or online store. They are for example publishing valuable for reader’s content, which includes a sufficient number of key words and phrases compatible with the theme of our site, linking our website or online store from other reliable and qualitative sites or solid preparation of website’s code.
Google Ads platform
Advertisements offered by Google Ads are in other words sponsored links, which display to users, who are interested in particular service or product, in form of a text, graphic or video. There are many types of campaigns, in which you can invest to efficiently access the group of your potential clients. What’s important your advertisement will display soon after running a campaign, so you don’t have to wait for results as it is in case of natural positioning.There are many possibilities and despite that advertising actions which are done via Google Ads are relatively fast, they have to be selected in such a way, which allows the effective rivalry with competitors and at the same time doesn’t ‘burn out’ the budget.
One of the available options is a campaign in the search engine, in which your site will be distinguished from other search positions and placed on the top or at the bottom of search results, with an “Ad” annotation. This is the best option for companies, who deal with providing particular services - you’ll emphasise the link to your website with a short description of your offer. What’s crucial, is the fact that sponsored search results in contrast with natural results display over a map.
However, if you conduct sales, the best option for you is a product campaign. When a user enters keywords, which refer to your assortment, he sees your products at the top of the search engine with the photo and the price. Product advertisement will also contain a link to your website, where the product can be purchased.
Another type of Google Ads is a video campaign, where you can place your own promotional film, which can display in various formats. In-Stream format means that your video will display before, in the middle of after another video, with or without the possibility to skip it (lasting 15 seconds). Out-Stream video ads display on various websites, beside YouTube, only on mobile devices. In turn Discovery adverts display only on YouTube and they appear when a user is reviewing contents on other web designs. If you are interested in creating short movies, which will catch the attention of recipients, think about making an advertising bumper (a movie lasting no more than 6 seconds, which cannot be skipped).
Banner and text campaign
Thanks to these campaigns, as it’s stated in their titles, you can create a banner and text ads, which display to users on various pages, such as popular pages, blogs and other websites of Google partners. The target group of such campaigns are most often the users, who have already made some contact with your company (so-called remarketing).
Depending on the company's profile, social media can be one of the biggest sources of recipients, to whom you can reach. Thanks to social media you can not only promote your services or increase sales, but also you can build an image of your company and arise among potential consumers. Social media also allows easy and quick contact with the customers through responding to private messages or comments. What’s more thanks to accurate defining of your target group you may access people, who are actually interested in your offer.
It is another form of web advertising, which is carried out by so-called influencers, which means a person who runs a blog, vlog on YouTube or profile on social media, where he posts contents observed by numerous people.
Influencers are opinion-forming people, which have an impact on their observers’ opinions. They are perceived by customers as people, who want to share their knowledge about the product, without pressing anybody for its purchase. In this way they create a bond with a customer, which relies on credibility and trust.